I Led an End-to-End Product Development Case Study Using Mixed Methods Research in 8 weeks

My mentor (right) and I (left)

The problem I set out to solve

The solution I came up with (and continue to develop)

The skills I got to flex

Week 1&2: Intro to UX Research methods — double diamond framework, business napkin canvas, and rich pictures

“[College] has become a status point. your status has now increased because your child is at what’s called an “elite institution” it’s all about bragging rights. The running line in our industry is like, ‘the parents are applying to college. And the kid is the vehicle through which they apply to college’” — Barbara & Perry Kalmus, independent education consultant

“If you’re a freshman I am really sorry because you’re gonna be thrown into a world where they’re gonna be like COLLEGE, COLLEGE, COLLEGE, go to college. You have to get the best grades. if you’re not, you’re gonna feel like a failure. You’re the worst.” — Student

“I do think that students are more obsessed with college. Most kids are getting plagued by this anxiety and you can feel it. They are like “do you think they are not gonna like me because I wrote this one word?” — Priscilla Sands, head of school Marlborough

“I took AP Bio. I am taking AP environmental this year and I am not interested in it. At all . just to have this extra leverage that doesn’t even help.”? — Student

“You drop orchestra because if you don’t take orchestra, you can take another science class. This is so much pressure on these kids because the school offers 15 ap and you’ve only taken it once, you can cross off the top 50 schools in the country.” — Student

“My goal was the Ivy leagues. And when I didn’t get in, I was… just broken.” — Student

the original handmade rich picture (left), cleaned up rich picture on (right)
Photo by Christina @ wocintechchat.com on Unsplash

Week 3&4: Creating user questions, administering interviews, and collecting feedback

A screenshot of my outreach message on Slack
Photo by JESHOOTS.COM on Unsplash
Photo by Brad Neathery on Unsplash

Week 5&6: Practicing mock interviews for UX Research roles and resume writing

Image Credit: wocintechchat.com via “Cracking The UX Researcher Interview”

Week 7&8: Creating user personas, competitive analysis, and finally pitching!

Silk Road Journey’s competitive analysis

What I learned so far…

Photo by Scott Graham on Unsplash

In addition to these lessons, I also walked away with the self-assurance that my quirks and resourcefulness bring added value to the field of UX Research!

Photo Credit: kunc.org and NPR

That said, BIG shout-outs to…

Photo by Brooke Cagle on Unsplash

So, now what?



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Anne-Marcelle Kouame

YouMap® Certified Coach | Cultural Facilitator | Learning & Development | Diversity, Equity & Allyship | On a Mission to Connect the World through Storytelling